15 years of making things work.
A selection of projects across operations, brand, design, change management, and AI. Use the filters to find what's most relevant to you.
Conference Presentation: Change Management for AI Adoption
At the Cella Illuminate Conference 2025, I designed and delivered a 60-minute working session reframing AI adoption through a lens every leader already understands: onboarding a new teammate.
Change Management for Knowledge Adoption
I designed and led a 90-minute workshop for 20+ leaders — moving them from awareness toward shared ownership. More than half ranked it in their top three sessions of the entire offsite.
DEI Awareness Month Visual System
ERGs wanted visuals that reflected their communities. I built a scalable system that replaced reactive enforcement with proactive enablement — approved assets for every awareness month.
Project Tier Decision Tree
I facilitated a cross-functional working group to build a decision tree together — four clear criteria that created transparency in both directions and a defensible way to say yes, and no.
Remote Video Studio
Stood up a distributed video production infrastructure from scratch — equipment standards, coaching guides, and quality frameworks so anyone on the team could produce professional-grade content.
Creative Annual Report
Created a team-facing annual report that made creative services' impact visible to leadership — translating volume, quality, and capacity data into a narrative that got the team recognized.
Enterprise Presentation Template System
Built a scalable, on-brand presentation template system for enterprise-wide use — reducing design time while raising the quality floor across thousands of presentations.
Strategic Initiative Wordmarks System
Designed a cohesive wordmark system for strategic initiatives — giving internal programs a visual identity that felt intentional, not improvised.
Video Branding & Style Guidelines
Created comprehensive video branding and style guidelines — giving producers and editors a clear system for consistent, on-brand video content at scale.
Delta Awareness Campaign
Designed and produced a full awareness campaign — visual identity, collateral, and execution — for a strategic internal initiative.
Motorcycle Color Chart
Designed and produced the annual motorcycle color chart for Harley-Davidson — a high-visibility sales tool used across dealerships nationwide.
Police Catalog
Led the design and production of Harley-Davidson's law enforcement catalog — a specialized product guide for police and fleet buyers requiring precision, credibility, and brand consistency.
Conference Presentation: Change Management for AI Adoption
Change Management for Knowledge Adoption
Strategic Initiative Wordmarks System
DEI Awareness Month Visual System
Enterprise Presentation Template System
Delta Awareness Campaign
Video Branding & Style Guidelines
Remote Video Studio
Motorcycle Color Chart
Project Tier Decision Tree
Police Catalog
