Video BrandING & STYLE GUIDELINES

At Legacy Health, we create videos to inform, educate, and engage our community, patients, and staff. I developed video brand standards to ensure consistency and professionalism across all videos.

Through research and implementation, I simplified and modernized the design elements, such as the lower third and watermark. I also established standards for opening, closing, call-to-action, and text-only screens. I consolidated all brand information and assets for easy access, which streamlined the production process and allowed our team to focus on content.

Our video brand standards have resulted in efficient brand reviews and empowered other departments to elevate their videos and enhance our brand's credibility. With these standards, we can communicate our message effectively and consistently.