EXPERIENCE

Salesforce

Creative Services Manager - Field Readiness
November 2024 - Present

  • Lead creative operations for Global Learning Solutions and Field Readiness, overseeing video, graphic design, gameful learning, simulations, learning tools and translation services.

  • Supported implementation of AI-powered tools like Synthesia, Writer.AI, and ElevenLabs for scalable content creation and knowledge delivery

  • Developed frameworks for brand consistency and project intake across global enablement initiatives

  • Kicked off the transition from Canva to Adobe Express, ensuring improved consistency, governance, and efficiency across creative assets

Creative Services Manager - Shared Services
April 2024 - November 2024

  • Expanded Creative Services leadership to include editorial and branded learning alongside video and graphic design

  • Applied post-project survey and stakeholder communication strategies across the full team to drive alignment, feedback, and visibility

  • Drove innovation and supported AI adoption, including the launch of ElevenLabs and early implementation of Writer AI

  • Partnered across Global Enablement to improve creative consistency, workflow transparency, and stakeholder experience at scale

Creative Services Manager - Video & Graphic Design
May 2023 - March 2024

  • Hired to lead Creative Services operations focused on video production and graphic design

  • Managed intake, scoping, and delivery projects across global enablement teams.

  • Rolled out a post-project feedback survey process to drive continuous improvement and surface stakeholder insights

  • Launched a communication strategy to increase team visibility and alignment across Agile teams and cross-functional partners

🏅 Leadership Highlights

  • Advocated for and coached three direct reports into promotions through stretch work and performance support

  • Supported the conversion of a contractor into a full-time employee

  • Built a psychologically safe, growth-driven culture through inclusive leadership and continuous feedback

  • Earned Double Star Ranger and Agentblazer status for engagement, platform excellence, and innovation in enablement

Legacy Health Logo

Legacy Health

Creative Operations Manager
December 2017 - May 2023

  • Managed day-to-day operations of the 8-person in-house creative team, supporting 1,200+ projects annually across digital, print, writing, and video

  • Increased usage of in-house video studio by 100% by expanding service offerings and creating brand standards, resulting in increased engagement and brand consistency

  • Identified low ROI of printed provider bio card process, redirected providers to the website upon elimination of printing, resulting in $36K savings

  • Led optimization and management of project management system standard work processes for 30+ users, driving operational efficiency and productivity

  • Conduct monthly client surveys to gather client feedback and identify improvement areas; achieved an average score of 4.5 out of 5

Interim Digital & Creative Director
May 2021 - January 2022

  • Led both Creative Services and Digital/Social teams, managing a $4M budget and 14-person cross-functional staff

  • Oversaw departmental reorganization, vendor transitions, and alignment with evolving brand and patient experience priorities

  • Partnered with executive leadership to establish KPIs, drive change management, and support creative enablement

Creative Project & Systems Specialist
February 2017 - December 2017

  • Supported project coordination, intake triage, and resource scheduling across creative services

  • Collaborated with stakeholders to scope, prioritize, and route incoming requests for visual and written assets

  • Reduced intake time by 50% through workflow optimization, documentation, and intake process redesign

  • Promoted within 11 months for exceptional performance and organizational impact

Nike

Production Manager, Content Publishing
August 2016 - December 2016

  • Managed publishing operations for Nike.com, coordinating with 20+ category authors and external agencies to meet high-volume content demands

  • Developed and implemented creative production processes, tools, and documentation to support scalable publishing workflows

  • Partnered with cross-functional teams to ensure on-brand execution, timeline alignment, and a smooth digital content delivery pipeline

Nike Logo
Harley-Davidson Logo

Harley-Davidson Motor Company

Creative Services Program Manager
January 2014 - July 2016

  • Managed an in-house design team of 7, providing creative direction, workflow leadership, and scheduling oversight

  • Earned two Platinum MarCom Awards: one for Model Year Police Materials and one for the H.O.G. Rally Coordinator Training Materials

  • Brought Model Year Police Materials in-house, resulting in $24K in cost savings

  • Balanced a $1.5M design budget while establishing tracking systems for accurate billing and project planning

  • Co-developed a 5-year strategic roadmap to restructure team roles, expand service offerings, and drive cost savings

  • Improved font licensing and management systems, resulting in $1M of risk avoidance

  • Introduced a monthly client satisfaction survey to inform and improve creative services

Creative Services Project Manager
March 2011 - December 2013

  • Managed creative projects across print and digital, coordinating an average of 35 projects from intake to final approval

  • Served as primary point of contact for internal stakeholders, ensuring alignment with timelines and brand standards

  • Recognized for high performance and promoted to Program Manager for leadership potential and team collaboration

Dealer Web Publishing Coordinator
October 2006 - March 2011

  • Partnered with content owners and IT to manage and update the dealer-facing website

  • Designed email and website templates for internal and dealer audiences to support cost-effective content delivery

  • Delivered training and documentation to support optimal use of the platform and drive adoption

  • Launched a dealer-facing email marketing program that replaced fax-based communications, modernized outreach, and saved thousands—earning the Black Belt Continuous Improvement Award

Capabilities

Strengths

  • Creative Operations

  • Workflow Design & Intake Strategy

  • Cross-Functional Leadership

  • Documentation & Team Support

  • Brand Systems

  • Team Development & Coaching

  • Change Management

  • Digital Asset Management (DAM)

Tools & Platforms

  • AI Tools: ChatGPT, Gemini, Einstein, WriterAI, ElevenLabs, Synthesia

  • Creative: Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Adobe Pro), Adobe Express, Canva, Figma

  • Collaboration & Ops: Asana, Jira, Slack, Microsoft Teams, Lucidchart, Miro

  • Content & Systems: Google Workspace, Microsoft Office Suite, Keynote, Sitecore, WordPress, Survey Monkey

EDUCATION

AI Adoption Workshop - 2025
Prosci

Agentblazer Innovator - 2025
Salesforce Trailhead

Double Ranger Badge - 2024
Salesforce Trailhead

Certified Power User - 2024
Writer.AI

Change Management Certificate - 2024
Prosci 

Elevate: Leader Development - 2024
Salesforce Talent Experience 

Certified Scrum Product Owner - 2023
Scrum Alliance

Miro Essentials, Mapping & Diagramming, Collaborative Meetings - 2023
Miro

Creative Manager Boot Camp - 2021
Cella In-House Creative Consulting

Crucial Conversations - 2014
Crucial Learning

Project Management Methodology - 2011
Harley-Davidson Motor Company

Digital Arts and Culture Certificate - 2003
University of Wisconsin - Milwaukee 

B.A., Journalism and Mass Communication - 2003
University of Wisconsin - Milwaukee