Resume
15+ years of building creative ops inside real organizations.
I've spent my career making creative functions work — not in theory, but inside the complexity of real organizations with real constraints. At Salesforce, Legacy Health, Nike, and Harley-Davidson. Different industries, different definitions of done. Same through line: build the infrastructure that lets the work actually happen.
14
Direct reports at peak
$4M
Budget managed at Legacy Health
50%
Reduction in intake time at Legacy
$1M
Risk mitigated at Harley-Davidson
Experience
Salesforce
May 2023 – Present
Senior Manager, Creative Services
Feb 2026 – Present
Creative Services Manager
May 2023 – Feb 2026
↑ Promoted after progressively expanding scope through multiple org restructures
- Lead a team of 6 across creative operations for the Field Readiness team — overseeing intake, prioritization, and workflow design for video, graphic design, simulations, learning tools, and translation services supporting 10+ stakeholder teams.
- Designed and evolved the creative operating model from the ground up — building scalable intake frameworks and prioritization systems that streamline how 200+ annual projects enter and move through Creative Services.
- Built operational dashboards tracking utilization, level-of-effort tiers, deliverable mix, learner feedback, and CSAT scores to inform capacity planning, surface bottlenecks, and drive continuous improvement.
- Led resourcing and vendor strategy decisions, including hire vs. contractor recommendations, headcount planning and business cases for new roles, agency SOW management, and freelancer budget oversight.
- Championed AI integration by implementing Synthesia, Writer AI, ElevenLabs, Agentforce, and Arcade into creative workflows; led the transition from Canva to Adobe Express to expand self-service capabilities and strengthen brand governance at scale.
- Delivered thought leadership at a Cella In-House Creative event on "Onboarding Your AI Teammate" — presenting Creative Services' framework for defining AI roles, integrating AI into production workflows, and scaling adoption responsibly.
- Advocated for and coached three direct reports into promotions through stretch assignments and performance support; championed the conversion of a contractor into a full-time employee.
Legacy Health
February 2017 – May 2023
Creative Operations Manager
Dec 2017 – May 2023
Interim Digital & Creative Director
· Additional role
May 2021 – Jan 2022
Creative Project & Systems Specialist
Feb 2017 – Dec 2017
↑ Promoted within 11 months; later selected as Interim Digital & Creative Director during leadership transition
- Directed an 8-member Creative Operations team supporting 1,200+ projects annually; during the interim director period, concurrently led a 6-member Digital and Social team — 14 direct/indirect reports, $4M budget.
- Partnered with executive leadership to establish KPIs, drive change management, and optimize project management processes for 30+ users — reducing intake time by 50% through workflow redesign and documentation.
- Increased in-house video studio utilization by 100% by expanding service offerings and creating production standards, reducing reliance on external vendors.
- Implemented monthly client satisfaction surveys, maintaining a 4.5/5.0 score; identified and eliminated low-ROI initiatives, achieving $36K in annual savings by transitioning print to digital.
Nike
August – December 2016
Production Manager, Content Publishing
Aug – Dec 2016
- Managed the publishing workflow for 20+ category authors and external agencies, ensuring timely and accurate content delivery on Nike.com at scale.
- Designed and implemented creative production processes, tools, and resource frameworks to support the expanding demands of Nike's global digital platform.
Harley-Davidson
October 2006 – July 2016
Creative Services Program Manager
Jan 2014 – Jul 2016
Creative Services Project Manager
Mar 2011 – Dec 2013
Dealer Web Publishing Coordinator
Oct 2006 – Mar 2011
↑ 10-year tenure with two promotions — moved from Communications into Creative Services, then promoted to lead a team of 7
- Led an in-house design team of 7 as Program Manager, overseeing a $1.5M budget, co-developing a 5-year strategic roadmap, and making resourcing decisions including in-house vs. outsource trade-offs.
- As Project Manager, managed an average of 35 concurrent projects from concept through approval, serving as primary stakeholder liaison across print and digital design.
- Identified lower-tier work and created self-service solutions for commonly requested assets, freeing the team to focus on higher-impact strategic projects; implemented tiering structures and client satisfaction surveys.
- Transitioned Model Year Police Materials in-house ($24K savings); revamped font licensing ($1M risk mitigated); earned two Platinum MarCom Awards.
Education
B.A., Journalism and Mass Communication
University of Wisconsin – Milwaukee
Digital Arts and Culture Certificate
University of Wisconsin – Milwaukee