Strategic Initiative Wordmarks

In 2022, my team received an uptick in requests for logos that didn't fit our existing rules. We decided to define a hierarchy of graphics and a standard format to execute large internal strategic initiatives. The result was three types of graphics:

• logos for external and internal use

• icons for navigation

• wordmarks for branding internal initiatives

To ensure consistency and brand recognition, I worked with a designer to create a design system that gives us a final wordmark, including horizontal and vertical stacked graphics and an icon. All wordmarks utilize the same fonts and colors, making them look cohesive and balanced. This design system instills confidence and trust in our organization as one team.