Building creative operations inside the complexity.
Strategic systems designed around the people who need the work — not just the people doing it.
The creative brain that also built the spreadsheet
I came up through creative work — brand systems, design, production — and somewhere along the way got hooked on the question of how to make it all actually function at scale. Turns out those two things together are pretty useful.
I've spent 15 years building creative operations inside organizations that never sit still — Harley-Davidson, Nike, Legacy Health, and Salesforce. Different industries, different constraints, different definitions of done. What stays consistent is where I start: with the people who need the work, not just the people doing it. The systems, processes, and tools get built around that — within whatever constraints the org brings with it. That's the real work.
Three things I bring to every team, org, and problem.
I lead with relationships
I'm genuinely curious about people — and it shows. I invest in getting to know the humans behind the work, because trust built before you need it is the only kind that holds.
I find the process in the mess
I walk into chaotic situations and see the system waiting to be built. I can't help asking how to make it better, cleaner, more efficient — and how to measure it. Where others see ambiguity, I start looking for the pattern.
I build for both sides of the ask
I've spent enough time close to the creative work to understand what practitioners need — and enough time with requesters to know what they need to be successful. The systems I build have to serve both.
Selected work
View all →Conference Presentation: Change Management for AI Adoption
At the Cella Illuminate Conference 2025, I designed and delivered a 60-minute working session reframing AI adoption through a lens every leader already understands: onboarding a new teammate.
Change Management for Knowledge Adoption
I designed and led a 90-minute workshop for 20+ leaders — moving them from awareness toward shared ownership. More than half ranked it in their top three sessions of the entire offsite.
DEI Awareness Month Visual System
ERGs wanted visuals that reflected their communities. I built a scalable system that replaced reactive enforcement with proactive enablement — approved assets for every awareness month.
Project Tier Decision Tree
I facilitated a cross-functional working group to build a decision tree together — four clear criteria that created transparency in both directions and a defensible way to say yes, and no.
There's more to me than my job title.
I'm a maker, a systems nerd, and a retired roller derby player. I sew my own clothes, curate my desk like it's an art installation, and write to-do lists for fun. I'm a recovering inbox zero person — now channeling that energy into an organized Slack and a very thorough to-do list. Wisconsin born, Portland made. I have three cats, each with a very distinct personality. I'll leave it at that.