DELTA iS DIFFERENT AWARENESS CAMPAIGN

In response to the highly contagious and severe Delta variant of COVID-19, our team launched the Delta is Different awareness campaign, which targeted both the community and our employees. Our campaign's primary goal was to educate, inform and empower people to take necessary actions to reduce hospitalizations and get vaccinated.

Through a cross-collaborative approach from our Marketing and Communications department, we quickly developed an impressive array of deliverables while spinning up new processes and systems to support this campaign. Our adaptable approach allowed us to adjust and think outside the box, resulting in engaging and impactful content that resonated with our audience.

Our campaign was highly successful, with over 420,000 impressions on social media and over 3,000 shares. We were thrilled with the results, which are a testament to our team's hard work and dedication.