Delta is Different Awareness Campaign

Supported a rapid-response public health awareness campaign focused on the Delta variant of COVID-19, aimed at helping community audiences understand evolving risks and recommended actions.

I partnered closely with the creative team to co-direct the campaign and support message strategy during a fast-moving period. To enable speed and consistency, we introduced templated design using Canva—allowing the team to quickly produce and adapt assets as guidance and data continued to change.

This approach helped the team respond more efficiently while maintaining clarity and visual consistency across formats. The campaign included a range of supporting assets, such as static and animated graphics, informational slides, and short-form video content, all designed to make complex information more accessible during a critical moment.